About us

Addictive Beauty Academy was created by CEO Latoya Williams-Boyd, born in Orlando Florida. She started with her lash business Addictive Lashes LLC where she offered lashes, facials, body waxing, PMU services, trainings and more. Latoya has always believed in the power of self-expression, and where passionate about helping young women discover their true beauty potential. Beauty has always been her passion and she loves to make others feel and look beautiful. Latoya finds joy in the creativity of beauty  and the ability to boost others’ confidence. Latoya decided that after 7 years of offering services she decided to expand her knowledge to up coming estheticians with Addictive Beauty Academy where beauty meets empowerment.